Pack of Lies reveals, with powerful insider information, the deception of tobacco industry claims that they do not seek to addict children to nicotine. It provides important analytical background from which to view the current debate.

Jean Kilbourne is a nationally recognized researcher and lecturer on media, advertising, and health issues. Rick Pollay teaches advertising and marketing management at the University of British Columbia, and has been an expert witness in trials involving the tobacco industry. They team up to provide important insights on the power of advertising dollars to counter the influence of scientific research, to affect news coverage, and to put private profit ahead of public health.

Written by Jean Kilbourne & Rick Pollay
Produced & edited by Sut Jhally
Copyright 1992

Addiction, Death and Profits / Market Strategy / Reassuring Smokers / Targeting Kids / Exploiting Anxieties: Targeting Women / Media Censorship / Action to Counter Advertising Power

Jean Kilbourne, Ed.D., the award-winning creator of the Killing Us Softly film series, has twice been named Lecturer of the Year by the National Association of Campus Activities. She is a widely published writer and appears frequently on national interview programs. She has spent many years researching and compiling examples of media images and their effects on young people, especially women. Her book, Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising, was published in 1999. The paperback version, Can't Buy My Love, is available from Simon and Schuster, New York.

www.jeankilbourne.com

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